Who We Are

Russell began his career as a process instrument technician in the early 80’s. When the automotive industry declined, he furthered his knowledge by undertaking studies in Engineering and Business in the 90’s – completing a Master’s degree in Business Administration / Entrepreneurship in 2003.

Since entering the petroleum industry with Veeder-Root as a graduate development engineer, Russell has become a seasoned industry expert and leader with 20+ years experience in leak detection, wetstock management, automatic tank gauging and forecourt automation. His extensive knowledge and business integrity is appreciated and respected throughout the industry.

Russell was the past President of the Australian Petroleum Industry Contractors and Suppliers Association (APICSA Limited), and is a member of the Petroleum Equipment Institute (PEI USA), the Association of Petroleum and Explosives Administration (APEA UK) and the Australian Institute of Management (AIM).

Outside of the workplace, Russell spends his time with his family – enjoying sun, surf and snow, camping, football, food and gardening.

Formerly from a science background with a Bachelor in Applied science and a keen eye for detail, Erica has been with EMS since its inception in 2003. She began her journey with the company as an analyst and quality auditor, which then evolved into the position of Contract & Compliance Manager and finally Operations Manager.

Erica is well known as a talented professional rich in industry experience having served three years in the PICA Vic / Tas Executive and one year as President, where she worked on various EPA guidelines and regulations.

Erica’s focus is to develop and manage our core operations to ensure a smooth, efficient and high quality service which exceeds client’s expectations, whilst also driving innovation, continuous improvement and maintaining a healthy work culture and environment.

Outside of work, Erica enjoys going to the gym, caravanning with her family, reading and cinema.

Ben Howell is an information systems professional with over 15 years’ experience in a diverse range of technologies, services and support in the IT industry.

His career started in IT providing consulting to the SME space starting up his own IT support business.  Over seven years his business provided a wide range of services to hundreds of diverse clients from the elderly trying to send emails, through to administering highly complex redundant systems for businesses with hundreds of computers and servers.

Professional expertise includes physical and virtual infrastructure design, administration advanced networking and business to business integrations, Windows, Linux server administration, database design and business intelligence systems and software development.

Ben is a member of the management team responsible for all things IT at EMS including administration and development of our next generation fuel management portal ‘Fuelsuite’ and ‘Greenscan’ as well as managing our in house software development teams.

Deb began her career in financial services in the 1990’s as a qualified BAS agent and has since worked in a number of industries prior to joining EMS in 2010, where she manages the day to day accounts receivable & payable, payroll, financial matters and project cost accounting. With a keen eye for details, Deb maintains positive cash flow that is the bedrock of sound financial management.

Outside the workplace, Deb enjoys teaching Yoga, time with family and friends and keeping fit  with country walks with her partner and English blue Staffordshire Louie.

Hannah brings a wealth of skill and experience in B2B sales and marketing to the role of marketing manager. Her passion lies with the alignment of sales and marketing and the use of digital marketing channels to drive results, leveraging consumer data from this process to fine-tune strategy.

She has personally overseen the successful planning, development and execution of countless digital and traditional marketing campaigns. Hannah drives results with the proactive vigour and unmatched enthusiasm that she also brings to her leadership style — inspiring her team with her level of expertise and encouragement.
Outside of work, Hannah is a passionate basketballer and loves going to the cinema, trying new restaurants and walking her Scottish terrier Eric.

Rhodri (Rod) began his career as a fuel loss investigator with Texaco UK in 1999.  Since then Rod has worked within the Fuel and Retail industry in the UK and Australia with clients including Coles, Caltex, 7-Eleven, ExxonMobil, BP Australia and Shell (now Viva Energy). He holds a bachelor’s degree in Environmental and Geotechnical science, and a OND and HND in construction.

As a senior project manager with over 20 years’ experience he has breadth and depth of knowledge of the downstream retail petroleum industry and civil construction sectors. His experience spans all project phases: scoping, planning, execution, monitoring and completion, in the roles of contractor, consultant and client.  This has afforded Rod a comprehensive perspective of project and business requirements, successfully delivering projects up to $10,000,000. Rod has demonstrated his ability to clearly understand and passionately deliver client expectations in terms of what their success looks like, whilst wrapped in a closely monitored governance regime.

Outside of the workplace Rod enjoys spending his time with family and playing golf.

Dave began his career as a fuels systems technician with Email Electronics (later Email Petroleum) in the late 1980’s, predominately specialising in Dispensing, POS/BOS and Bulk Flow metering systems. Since then Dave has further developed his skill set in fuels system automation, specialising in third party systems integration. Dave is responsible for delivering projects ranging from network wide Automatic Tank Gauge and Outdoor Payment terminal deployments through to Forecourt Controller upgrades for clients such as Woolworths, Caltex, 7-Eleven, Shell and many other retail petroleum marketers.

Dave has also been responsible for major fuel system automation projects in Mining with Rio Tinto and FMG, Aviation, and Defence Industries within Australia, New Zealand, Singapore, Fiji and the Solomon Islands. Outside of work Dave enjoys his volunteer work with Yarra Valley railway and a rural lifestyle.

Greg is a highly experienced strategic adviser, coach and mergers/acquisitions specialist with an extensive range of skills gained over 25 years. He is a Certified Practicing Accountant, Qualified Coach, Accredited Business Consultant, Certified Exit Planner, and licensed Business Broker. Greg has held senior leadership and management roles within a number of publicly listed Australian companies, along with over 10 years of working on Advisory Boards for SME’s which have provided him with exceptional people management, business transformation and financial management skills.

Greg has a keen eye for financial analysis, which he uses to create substantial improvements in business performance. His broad commercial experience and diverse industry background are invaluable in building robust, valuable businesses. Greg’s drive and passion for success empowers clients to develop the right strategies to achieve their business, personal and financial goals.

Greg is the Chair of the EMS Advisory Board and provides ongoing support and advice in the development of EMS business strategy and enhancing business performance.

Hugh is deeply passionate about empowering businesses to align their sales, marketing, and delivery to focus on the process of their buyers. With over 30 years of experience in the industry, Hugh has proven his belief in a buyer-centric approach by successfully leading over 400 marketing growth projects around the world. He has also trained thousands of B2B marketers throughout Asia Pacific, Europe, Africa, North America and South America, and built sales processes for both small businesses and enterprise-level companies. As a widely published writer and speaker on all matters “funnel”, Hugh has cemented himself as a thought leader in his field through the publication of his novel, ‘The Leaky Funnel.’

Henry commenced his accounting career with Price Waterhouse in 1975, after completing a Bachelor of Economics at Monash University and Post Graduate work at RMIT University. In 1978 he established the accounting firm Mischel & Co, that continues today servicing the accounting, tax and business advisory needs of Small to Medium Enterprises both in Australia as well as representing numerous companies around the world.

Henry has extensive experience as a CPA and Chartered Accountant and has practised in the United Kingdom, USA and Hong Kong, he currently practises as a Chartered Tax Advisor to a strong client base of successful businesses. Mischel & Co Group are a platinum sponsor of the Port Melbourne Football Club, the 2017 VFL Premiers, which is Henry’s passionate past time as well as travel and snow skiing.

Henry has been a long standing member of the EMS advisory board providing ongoing support and advice in all financial matters as well as business strategy and performance.

Zoran has spent over 25 years in development environments, starting off in hardware then moving to systems level design in the Telco space. More recently he has project managed the development and deployment of electric vehicle chargers, smart energy gadgets and IoT systems.

Throughout his career Zoran has been involved in some wild rides and technology waves. He has worked with start-ups from the U.S. and lead a local tech team to implement what has turned out to be core products for broadband systems in Australia that have extended to smart energy and IoT products and systems.

Drawing upon Zoran’s vast and leading IoT product and platform expertise, Zoran has assisted EMS with strategic technology selection, proof of concept through to productisation for the Fuelscan® IoT platform that is the enabling technology that supports the EMS flagship product/service Fuelsuite®.